THE
ADEXCHANGER
AWARDS

Celebrating the Future of Advertising and Marketing

Congratulations To Our Finalists Announced Below!

Finalists Announced

Finalists Announced

The AdExchanger Awards recognize the strongest achievements in the past year by leaders in the marketing and media industries. AdExchanger’s community of marketers, publishers, technology platforms, service providers and others are at the forefront of setting what’s next for the industry, and we aim to celebrate their accomplishments by recognizing excellence among all of those constituents.

AdExchanger’s awards program will take place at PROGRAMMATIC I/O San Francisco, where more than 100 expert speakers and 1,500 attendees will gather to learn and discuss the latest in programmatic media and marketing.

AWARDS GALA DINNER

The AdExchanger Awards winners will be announced at the AdExchanger Awards Gala, which will take place during PROGRAMMATIC I/O San Francisco. Purchase your tickets below and join us in celebrating the industry’s very best.

April 29, 2019 at the Marriott Marquis San Francisco

$395 per ticket*
*Or $250 for PROGRAMMATIC I/O attendees. Groups of 10 can reserve a table. Please inquire.

Gala Registration

ENTRY DETAILS

AdExchanger Awards finalists are announced below. Finalists and their teams are welcomed to promote this prestigious honor with official promotional badging available from AdExchanger.

Award Categories

We Are Pleased To Announce The Awards Finalists
Beneath Each Category Description Below

Our categories serve all key constituencies in the marketing and ad tech industry. Don't let a label stop you from entering any award your team or client or colleague is qualified to win. Maybe the best DSP wasn't developed by a Tech Provider...

Filter By:

All Categories Tech Provider Publisher Agency / Consulting Marketer Campaigns Other / Individual

Best Demand-Side Technology

Category: Tech Provider

Agencies and tech companies that represent advertisers in online exchanges face a complicated auction environment on one side and sophisticated clients demanding more data-driven results on the other. This award recognizes outstanding demand-side technology companies that consistently meet the highest standards.

FINALISTS
Beeswax
– Beeswax’s Bidder-as-a-Service Technology
Cognitiv – Cognitiv’s NeuralMind™ platform
Jelli – Jelli SpotPlan
Rubicon Project – Rubicon Project’s New Estimated Market Rate Feature
The Trade Desk

Best Publisher-Side Technology

Category: Tech Provider

Publishers need technology companies that drive their direct revenue and turn visitors into loyal or more valuable audiences. This category recognizes vendors that excel in helping publishers build stronger and more sustainable businesses.

FINALISTS
AdsWizz
– AdsWizz Monetization Platform: Fueling the Growth of Audio
InMobi – InMobi Publisher Platform
SendtoNews – SendtoNews’ Video Distribution Platform and AI-Powered Smart Match Video Player
Sourcepoint – Sourcepoint’s Consent Management Platform (CMP)
TRUSTX – Building the Sustainable Future for Trusted Advertising

Best Data-Enabling Technology

Category: Tech Provider

From industry stalwarts like DMPs to new data management and activation technologies such as customer data platforms, customer identity companies and data consortiums, this award recognizes the leading companies that bring data to bear in programmatic media.

FINALISTS
Civis Analytics – Civis Customer Science: Empowering Data-Driven Organizations
Integrate – Clean Data Enables Marketers to Drive Pipeline and Orchestrate Demand
Numberly – Leveraging CDP Data to Prioritize Call Center Targets In Real Time
Tealium – Tealium’s Universal Data Hub
Zeotap – Fuel For Growth

Best Measurement Or Analytics Capability

Category: Tech Provider

Multitouch attribution or media-mix modeling? Mobile- or web-focused? Offline and cross-channel? This award recognizes the best in campaign measurement and analytics that cut through the noise and deliver meaningful insights.

FINALISTS
Datorama – Datorama, a Salesforce Company, Brings Key Data Insights to Marketers
Kochava – Eliminating Unwanted, Fraudulent Traffic Before Attribution
Merkle – Customer-Value-Driven Full-Funnel Paid Search Automated Bidding
Nativo – Nativo Helps Brands Unlock Their Return-on-Content with ContentQ
Nielsen Auto Cloud – J.D. Power and Nielsen Launch Auto Cloud to Transform Automotive Advertising

Best Account Support By A Technology Company

Category: Tech Provider

The human touch still matters, especially as technological complexity increases. The top platforms in this category help their customers resolve issues and succeed with outstanding personalized service.

FINALISTS
GumGum – Behind Every Great AI, There are Great Humans
MediaMath – Tech & Talent: How MediaMath Helps Brands Maximize Their Technology Investments to Drive Outcomes
Mediaocean – Anchors Aweigh! Charting a course to Customer Success in the Mediaocean
MoPub (a division of Twitter, Inc.) – MoPub: Bringing the Personal Touch to Programmatic
Productsup – A Feed Management Platform with Support that Kicks SaaS
Smartly.io – When It Comes to Customer Service, Everyone at Smartly.io Offers Time and Expertise

Best Early-Stage Technology Company

Category: Tech Provider

Ad tech is consolidating, but it’s also expanding. This award recognizes the best and most innovative of the new wave of technology firms. Applicants should have been founded less than three years ago.

FINALISTS
Ad Lightning 
– The Industry’s Most Comprehensive Ad Quality Solution
Amino Payments – Transparency & SPO for Digital Advertising
boostr – The Future of Revenue Management for Media Companies
ID5 – A Universal ID Solution to Empower Independent Ad Tech Platforms and Premium Publishers
TRUSTX – Building the Sustainable Future for Trusted Advertising

Most Innovative Publisher

Category: Publisher

Whether through thoughtful strategic or “test-and-learn” execution, the industry’s most innovative publishers have set a high bar for their use of technology, data, platforms, internal organization and partnerships to position themselves for success. This category recognizes publishers who have found new and creative ways to reach and monetize their audiences.

FINALISTS
Bloomberg Media
Dotdash
Edmunds – The Big Switch: Edmunds Becomes First Car Shopping Site to Provide Action-Based Reporting to Clients
Vox Media – Concert by Vox Media – The Industry’s Only Publisher-Led Ad Marketplace
WebMD – Medscape’s Programmatic Marketplace

Best Use Of Technology By A Publisher

Category: Publisher

Whether it’s a new integration or going deeper with an existing technology, leading publishers have found ways to make the tech work for them to boost results. This category recognizes publishers who have built, partnered or bought technology that is driving notable business success or audience growth.

FINALISTS
Axel Springer / Media Impact
– Axel Springer Media Impact Ad Stack (ASMIAS) Platform
Meredith – Meredith’s In-Image Shopping Technology
National Review – National Review Innovates With CDP to Design, Build, and Implement Significant Revenue Driving Product and Initiatives
Megaphone – Megaphone Targeted Marketplace Brings Efficient Targeting at Scale to Podcast Advertising
WeatherBug – WeatherBug Ups Revenue by Moving to a Unified Auction

Best Use Of Data By A Publisher

Category: Publisher

Data drives digital results. Publishers in this category used first-, second- and/or third-party data to skillfully generate insights, target campaigns or measure results and optimize in ways that increased effectiveness for their clients.

FINALISTS
Bloomberg Media – BloombergAiQ, an AI-Powered Proprietary Audience and Content Platform
Dow Jones – WSJ | Barron’s Group Contextual Targeting Breakthrough
NCC Media – Comcast/Charter/Cox – NCC’s Media Lab & Incremental Reach Strategy
The New York Times – Feeling It: How NYT Targets Emotional Context
USA TODAY NETWORK/GANNETT – Building the Perfect Creative: How the USA TODAY NETWORK Hones Ad Performance with Data

Best Programmatic Capabilities By An Agency

Category: Agency / Consulting

This award recognizes agencies who have mastered programmatic buying – and not just by pulling levers on platforms. The best agencies have demonstrated programmatic excellence through a deep understanding of the vendor landscape. These agencies also take bespoke approaches to planning, optimizing and measuring programmatic campaigns to move the needle on clients’ businesses.

FINALISTS
Cadreon – Orchestrating the Future of Ad Tech and Accelerating Performance
DSPolitical – The Best Data and Technology to Reach the Exact Right Voter, On Every Device, Everywhere
Essence – Mastering Programmatic in the World’s Most Challenging Markets
Goodway Group – Goodway Group Generates “Cord-Keepers” for the Cable Industry by Promoting SmartMove
Hearts & Science – Programmatic Capabilities
Mindshare – Driving Growth for Tyson by Running Towards Disruption within the Programmatic Ecosystem

Best Use Of Data By An Agency

Category: Agency / Consulting

Data has always been the lifeblood of media investments, but with the rise of digital, there’s more data today than marketers know what to do with. Agencies nominated for this award show a deft ability to not only leverage data to improve clients’ media investments, but to know which pieces of data can make media dollars work harder.

FINALISTS
360i – Roto Rooter’s Creative Use of Data
DSPolitical – The Best Data and Technology to Reach the Exact Right Voter, On Every Device, Everywhere
Havas Media – Titleist, Havas Media
Mindshare – Tyson Programmatic: Where Data is Only as Good as the Imaginations that Use It
The Shipyard – Weleda. Reverse Declining Sales for a Mature Brand

Best Use Of Technology By An Agency

Category: Agency / Consulting

As the ad tech landscape continues to explode, agencies must have a deep understanding of platforms and how to best leverage them for their clients’ specific needs. Agencies nominated for this award have either demonstrated exceptional understanding and ability to work with top platforms in the space or built technology in-house to plug gaps in vendor solutions.

FINALISTS
DSPolitical – The Best Data and Technology to Reach the Exact Right Voter, On Every Device, Everywhere
Essence – Automating Advertising with Self Driving Campaigns
Nebo Agency – Bringing A Human-Centered Approach to Tech Stack Development
Numberly – Numberly Leverages AppNexus Programmable Bidder to Increase Incremental Customer Value
Operam – Combining Relationships with In-House Technology to Drive Data-Driven Decision Making in Programmatic

Best Programmatic Consulting Or Advisory Firm

Category: Agency / Consulting

Programmatic is confusing. This award recognizes firms that guide clients deftly through a complex landscape and help them determine how to best apply programmatic to achieve their business goals by, for example, better leveraging agency partnerships or taking programmatic in-house.

FINALISTS
Jounce Media
MightyHive – Providing the Transparency, Tech Expertise, and Strategic Guidance Marketers Have Been Missing
Prohaska Consulting – The Most-Experienced Global Programmatic Consulting Firm

Best In-House Media Operation

Category: Marketer

Call it “in-housing” or “hands on.” This award category recognizes advertisers who have built media-buying and advertising capabilities in-house. Winning entries will excel in one or more of these areas: data strategy, technology integration, supply relationships, creativity, measurement and continuous improvement.

FINALISTS
Adobe – Adobe’s In-House Performance Operation
Bayer Consumer Health – Bayer In-housing Strategy
The New York Times – How The Times Revolutionized its Media Strategy and Measurement
Uber – The Uber Bidder Project: Our Three Month Journey To Incremental Rider Marketing
Wayfair – Wayfair’s Homegrown Media Operation

Best Use Of Programmatic Technology By A Marketer

Category: Marketer

Among marketers’ most important jobs is evaluating the merit of marketing technologies and deploying solutions to maximum benefit. It’s easier said than done. This award recognizes those advertisers that have succeeded, whether it be with scaled platforms or custom setups.

FINALISTS
Cisco Systems Inc. – Overcoming the Odds: How Cisco Amplified the Use of Programmatic Technology in B2B
Sprint – Sprint Increases Online Conversions from Programmatic Display by 99% Through New Transparent, Data-Driven Operating Model
Kellogg’s – Kellogg’s Best Use of Programmatic Technology
Target – Target’s Guest-led Approach to Programmatic Buying Delivers Wins for Brand Marketing and Their Partners
Uber – Uber Rider Programmatic Creative Project

Best Programmatic Or Addressable TV Campaign

Category: Campaigns

This category recognizes nominees that have identified, targeted and purchased an audience on linear TV or over-the-top. They have also successfully measured the effectiveness of their buy.

FINALISTS
Dataxu – Reaching Cord-cutters with Controlled Reach and Frequency
Net Conversion and Nassau Paradise Island – 2018 Geo-Targeted Addressable TV Advertising for Nassau Paradise Island
ZM Communications and Volvo, Modi Media & Innovid – Volvo, Modi Media & Innovid Drive Engagement through Volvo S90 CTV Campaign

Best Omnichannel Video Campaign

Category: Campaigns

Advertisers are increasingly executing and measuring video campaigns across multiple channels. This award showcases the most noteworthy video campaigns executed across channels such as linear TV, video on demand and over-the-top.

FINALISTS
true[X] – true[X] for Amazon Echo
Yoyi Digital – Yoyi Digital’s Corona Lime Ritual OTV Campaign

Best Overall Use Of Programmatic In A Marketing Campaign

Category: Campaigns

As programmatic has matured, marketers have been able to creatively apply the methodology. This category recognizes campaigns that applied programmatic concepts and techniques in unique ways, from their planning to execution, optimization and measurement.

FINALISTS
AdsWizz and Mercedes-Benz – Mercedes-Benz and SkySection Use AdsWizz AudioMatic To Drive Traffic into Pop up Store
Clinch and BJ’s Restaurants – BJ’s Restaurants Runs First Personalized Digital Campaign Using IBM Weather Data
Cramer-Krasselt and Kings Island Amusement Park – How Kings Island Amusement Park Used Data to Make Personal Connections
Essence and Google – Essence and Google use Machine Learning to Drive Incremental and Higher Value Google Store Conversions
Mindshare and Dyson – Mindshare Programmatic: Planning for Agility in Dyson’s Black Friday / Cyber Monday Drive Period

Best Educational Tool Or Program

Category: Campaigns

Demand for digital skills is outpacing the supply of available talent. This category recognizes the solutions or processes that cultivate mastery of data-driven marketing, with proven results.

FINALISTS
Adobe – Adobe Helps Over 1500 Marketers Close the Advertising Skills Gap
Google – Google’s Ads.txt-only Inventory Control – Educating an Industry Through the Power of Research
Jounce Media – The Little Black Book Series
MediaMath – MediaMath’s New Marketing Institute Meets the Learner Where They Are
Publicis – Publicis Media Precision Pioneer & Voyager Training Programs

The AdExchanger Award: Overall Excellence In Programmatic Media (All entries qualify)

Category: Other / Individual

This category draws from all award entries submitted and recognizes excellence in its service and contribution to stakeholders, such as marketers or consumers, and the industry at large. Entries will be judged on how clearly they align a product, service or campaign with proven results, innovation and creativity.

Rising Star (leadership under 40)

Category: Other / Individual

This category recognizes emerging leaders in digital advertising and marketing, with a focus on mid-level professionals under 40 years of age who already have demonstrated a track record of achievement, exceptional growth and huge potential to disrupt the industry.

FINALISTS
Randy Cotta – Director of Data Science, Drawbridge
Mark Jablonowski – Managing Partner & CTO, DSPolitical
Pooja Kapoor – Head of Global Strategic Alliances & Corporate Strategy, Google
Maurice Powers – Director of Digital Ad Operations, AMSI/AAG
Michael Provenzano – CEO & Co-Founder, Vistar Media

Leadership In Advertising

Category: Other / Individual

This category recognizes digital advertising and marketing professionals who typify visionary leadership by effectively guiding their organization or business unit to meet business goals while advancing innovation and inspiring their teams.

FINALISTS
Michael Barrett – CEO, Rubicon Project: Illuminating the Programmatic Market Through Leadership
Alex Block – Managing Director, Global Platform Investment, GroupM: Platforms Solutions Superhero
Sissie Hsiao – VP of Product, Mobile App Advertising, Google: Gamer Extraordinaire & Defender of the Apps Universe
Brian Lesser – CEO, Xandr: Making Advertising Matter
Scott Rosenberg – SVP, GM Platform Business, Roku

The Judges

To judge the awards, we have assembled a panel of dozens of experts who hail from all corners of the digital advertising and marketing ecosystem, including marketers, publishers, agencies, technologists and consultants. All judges were handpicked by AdExchanger’s editorial team for their unique perspective, substantial industry experience and technical acumen.

The four highest-scoring entries in each category will be selected as finalists. Each category will be scored in three areas: measurable results, industry impact and innovation.

Judging Criteria

Your entry is important and valuable to you and to the industry. We’ve selected a panel of judges that is worthy of assessing your submissions. You confidentiality is guaranteed and we assure no competitors will be viewing or judging your entires.

Judges will assess your entries on the following criteria using a convenient technology platform and proven review practices.

Judging criteria mixes quantitative and qualitative attributes.

Judging Criteria

  • Quantifiable KPIs/Business performance – what measurable criteria of your own were impacted by the entry?
  • Impact to market served – how did your entry improve or alter your target market? Or how did the person or business impact their industry or category?
  • Innovation/Excellence – what unique, inventive or imaginative attributes did your entry have OR how did your entry adhere to best practices/industry standards, and how did it exceed them creatively?

Judging Requirements

  • Must be Director level or above I.e., 10+ years industry experience
  • Must Sign NDA/Confidentiality agreement
  • Maximum of 5 categories judged
  • Cannot rate competitors or own company

Entry & Judging Timeline

  • Entries may be submitted until January 31, 2019
  • Entries judged from January 1 – March 1, 2019
  • Finalists announced early March
  • Winners revealed at Awards Gala Dinner on April 29, 2019

The Gala

The future of marketing and advertising technology will be recognized in bright lights and with proper fan fare at the exclusive Awards Gala Dinner. Celebrate winners and industry peers along with the AdExchanger Team and a few surprise guests. Finalists are encouraged to bring your team, or clients and partners.

Date, Time, Location: April 29, 2019 from 7 - 11 in the Golden Gate Ballroom at the Marriott Marquis San Francisco

Cost: Individual tickets are $395 (or $250 for PROGRAMMATIC I/O Attendees), with group reservations for 10+ available.

Purchase Gala Tickets

Thank You To Our Sponsors