Celebrating the Future of Advertising and Marketing

Now Accepting Entries

The AdExchanger Awards recognize the strongest achievements in the past year by leaders in the marketing and media industries. AdExchanger’s community of marketers, publishers, technology platforms, service providers and others are at the forefront of setting what’s next for the industry, and we aim to celebrate their accomplishments by recognizing excellence among all of those constituents.

AdExchanger’s awards program will take place at PROGRAMMATIC I/O San Francisco, where more than 100 expert speakers and 1,500 attendees will gather to learn and discuss the latest in programmatic media and marketing.


View AdExchanger Award categories below and submit materials by the end of January. AdExchanger Awards finalists will be informed directly and announced in March 2019.

January 31, 2019

*Multiple entries are discounted

February 08, 2019




The AdExchanger Awards winners will be announced at the AdExchanger Awards Gala, which will take place during PROGRAMMATIC I/O San Francisco. Purchase your tickets below and join us in celebrating the industry’s very best.

April 29, 2019 at the Marriott Marquis San Francisco

$395 per ticket*
*Or $250 for PROGRAMMATIC I/O attendees. Team pricing available, please inquire.

Gala Registration

Award Categories

Our categories serve all key constituencies in the marketing and ad tech industry. Don't let a label stop you from entering any award your team or client or colleague is qualified to win. Maybe the best DSP wasn't developed by a Tech Provider...

Filter By:

All Categories Tech Provider Publisher Agency / Consulting Marketer Campaigns Other / Individual

Best Demand-Side Technology

Category: Tech Provider

Agencies and tech companies that represent advertisers in online exchanges face a complicated auction environment on one side and sophisticated clients demanding more data-driven results on the other. This award recognizes outstanding demand-side technology companies that consistently meet the highest standards.

Best Publisher-Side Technology

Category: Tech Provider

Publishers need technology companies that drive their direct revenue and turn visitors into loyal or more valuable audiences. This category recognizes vendors that excel in helping publishers build stronger and more sustainable businesses.

Best Data-Enabling Technology

Category: Tech Provider

From industry stalwarts like DMPs to new data management and activation technologies such as customer data platforms, customer identity companies and data consortiums, this award recognizes the leading companies that bring data to bear in programmatic media.

Best Measurement Or Analytics Capability

Category: Tech Provider

Multitouch attribution or media-mix modeling? Mobile- or web-focused? Offline and cross-channel? This award recognizes the best in campaign measurement and analytics that cut through the noise and deliver meaningful insights.

Best Account Support By A Technology Company

Category: Tech Provider

The human touch still matters, especially as technological complexity increases. The top platforms in this category help their customers resolve issues and succeed with outstanding personalized service.

Best Early-Stage Technology Company

Category: Tech Provider

Ad tech is consolidating, but it's also expanding. This award recognizes the best and most innovative of the new wave of technology firms. Applicants should have been founded less than three years ago.

Most Innovative Publisher

Category: Publisher

Whether through thoughtful strategic or “test-and-learn” execution, the industry's most innovative publishers have set a high bar for their use of technology, data, platforms, internal organization and partnerships to position themselves for success. This category recognizes publishers who have found new and creative ways to reach and monetize their audiences.

Best Use Of Technology By A Publisher

Category: Publisher

Whether it’s a new integration or going deeper with an existing technology, leading publishers have found ways to make the tech work for them to boost results. This category recognizes publishers who have built, partnered or bought technology that is driving notable business success or audience growth.

Best Account Management By A Publisher

Category: Publisher

Leading publishers work with clients to educate, share knowledge and create lasting partnerships with mutual benefit. Publishers in this category have effectively partnered with clients to help them make sense of a complex and rapidly changing digital landscape, while offering new and innovative campaign ideas.

Best Use Of Data By A Publisher

Category: Publisher

Data drives digital results. Publishers in this category used first-, second- and/or third-party data to skillfully generate insights, target campaigns or measure results and optimize in ways that increased effectiveness for their clients.

Best Programmatic Capabilities By An Agency

Category: Agency / Consulting

This award recognizes agencies who have mastered programmatic buying – and not just by pulling levers on platforms. The best agencies have demonstrated programmatic excellence through a deep understanding of the vendor landscape. These agencies also take bespoke approaches to planning, optimizing and measuring programmatic campaigns to move the needle on clients' businesses.

Best Use Of Data By An Agency

Category: Agency / Consulting

Data has always been the lifeblood of media investments, but with the rise of digital, there's more data today than marketers know what to do with. Agencies nominated for this award show a deft ability to not only leverage data to improve clients' media investments, but to know which pieces of data can make media dollars work harder.

Best Use Of Technology By An Agency

Category: Agency / Consulting

As the ad tech landscape continues to explode, agencies must have a deep understanding of platforms and how to best leverage them for their clients' specific needs. Agencies nominated for this award have either demonstrated exceptional understanding and ability to work with top platforms in the space or built technology in-house to plug gaps in vendor solutions.

Best Programmatic Consulting Or Advisory Firm

Category: Agency / Consulting

Programmatic is confusing. This award recognizes firms that guide clients deftly through a complex landscape and help them determine how to best apply programmatic to achieve their business goals by, for example, better leveraging agency partnerships or taking programmatic in-house.

Best Industry Commentary And Analysis

Category: Agency / Consulting

The digital advertising and marketing industry is in a constant state of flux. This award celebrates the analysts who painstakingly cover the agency and programmatic landscape and help guide marketers, investors and journalists on where the industry is headed.

Best In-House Media Operation

Category: Marketer

Call it "in-housing" or "hands on." This award category recognizes advertisers who have built media-buying and advertising capabilities in-house. Winning entries will excel in one or more of these areas: data strategy, technology integration, supply relationships, creativity, measurement and continuous improvement.

Best Use Of Programmatic Technology By A Marketer

Category: Marketer

Among marketers' most important jobs is evaluating the merit of marketing technologies and deploying solutions to maximum benefit. It's easier said than done. This award recognizes those advertisers that have succeeded, whether it be with scaled platforms or custom setups.

Best Programmatic Or Addressable TV Campaign

Category: Campaigns

This category recognizes nominees that have identified, targeted and purchased an audience on linear TV or over-the-top. They have also successfully measured the effectiveness of their buy.

Best Omnichannel Video Campaign

Category: Campaigns

Advertisers are increasingly executing and measuring video campaigns across multiple channels. This award showcases the most noteworthy video campaigns executed across channels such as linear TV, video on demand and over-the-top.

Best Overall Use Of Programmatic In A Marketing Campaign

Category: Campaigns

As programmatic has matured, marketers have been able to creatively apply the methodology. This category recognizes campaigns that applied programmatic concepts and techniques in unique ways, from their planning to execution, optimization and measurement.

Best Educational Tool Or Program

Category: Campaigns

Demand for digital skills is outpacing the supply of available talent. This category recognizes the solutions or processes that cultivate mastery of data-driven marketing, with proven results.

The AdExchanger Award: Overall Excellence In Programmatic Media (All entries qualify)

Category: Other / Individual

This category draws from all award entries submitted and recognizes excellence in its service and contribution to stakeholders, such as marketers or consumers, and the industry at large. Entries will be judged on how clearly they align a product, service or campaign with proven results, innovation and creativity.

Rising Star (leadership under 40)

Category: Other / Individual

This category recognizes emerging leaders in digital advertising and marketing, with a focus on mid-level professionals under 40 years of age who already have demonstrated a track record of achievement, exceptional growth and huge potential to disrupt the industry.

Leadership In Advertising

Category: Other / Individual

This category recognizes digital advertising and marketing professionals who typify visionary leadership by effectively guiding their organization or business unit to meet business goals while advancing innovation and inspiring their teams.

The Judges

To judge the awards, we have assembled a panel of dozens of experts who hail from all corners of the digital advertising and marketing ecosystem, including marketers, publishers, agencies, technologists and consultants. All judges were handpicked by AdExchanger’s editorial team for their unique perspective, substantial industry experience and technical acumen.

The four highest-scoring entries in each category will be selected as finalists. Each category will be scored in three areas: measurable results, industry impact and innovation.

Judging Criteria

Your entry is important and valuable to you and to the industry. We’ve selected a panel of judges that is worthy of assessing your submissions. You confidentiality is guaranteed and we assure no competitors will be viewing or judging your entires.

Judges will assess your entries on the following criteria using a convenient technology platform and proven review practices.

Judging criteria mixes quantitative and qualitative attributes.

Judging Criteria

  • Quantifiable KPIs/Business performance – what measurable criteria of your own were impacted by the entry?
  • Impact to market served – how did your entry improve or alter your target market? Or how did the person or business impact their industry or category?
  • Innovation/Excellence – what unique, inventive or imaginative attributes did your entry have OR how did your entry adhere to best practices/industry standards, and how did it exceed them creatively?

Judging Requirements

  • Must be Director level or above I.e., 10+ years industry experience
  • Must Sign NDA/Confidentiality agreement
  • Maximum of 5 categories judged
  • Cannot rate competitors or own company

Entry & Judging Timeline

  • Entries may be submitted until January 31, 2019
  • Entries judged from January 1 – March 1, 2019
  • Finalists announced early March
  • Winners revealed at Awards Gala Dinner on April 29, 2019

The Gala

The future of marketing and advertising technology will be recognized in bright lights and with proper fan fare at the exclusive Awards Gala Dinner. Celebrate winners and industry peers along with the AdExchanger Team and a few surprise guests. Finalists are encouraged to bring your team, or clients and partners.

Date, Time, Location: April 29, 2019 from 7 - 11 in the Golden Gate Ballroom at the Marriott Marquis San Francisco

Cost: Individual tickets are $395 (or $250 for PROGRAMMATIC I/O Attendees), with group rates available.

Purchase Gala Tickets

Thank You To Our Sponsors